Lead image for Government explore new tea market.
Agriculture Cabinet Secretary Mutahi Kagwe says the government is investing in upgrading tea factories and marketing local tea in order to push for its position in the global market.
Kagwe said Kenyan tea has not hit many international markets due to poor product feasibility, adding that the new approach target to explore new markets in Europe and other global regions.
To realize the market agenda, the CS urged Kenyan tea farmers to adhere to the recommended tea quality of the crop to compete and meet the international market.
Speaking at Kapsara tea factory in Trans Nzoia County when he handed a cheque worth sh 44.6 million for modernization of the facility, Kagwe said the government is investing in modernizing local factories and branding the local tea to attract better prices at the globally market.
“We have 8000 tea farmers and the tea sector support directly and indirectly about 6.5 million Kenyans. This is why the government is investing and exploring markets for the crop globally,” he said.
Kagwe accompanied by the Kenya Tea Board Chief Executive officer Willy Mutai and Trans Nzoia County executive member of Agriculture Phanice Khatundi, said the government is injecting sh 7.1 billion to modernize factories across the country.