Mastercard Appoints Yasemin Bedir to Head Eastern Europe, Middle East and Africa Operations

Global financial services company Mastercard has appointed Yasemin Bedir as its new President of its Eastern Europe, Middle East and Africa (EEMEA) operations.

• The role will see Bedir, a 20-year veteran of Mastercard, oversee operations across 81 countries.
• She succeeds Dimitrios Dosis, who was recently named Chief Commercial Payments Officer, leading Commercial & New Payment Flows.
• Earlier in her career, Bedir worked at HSBC, Garanti Bank and Yapı Kredi in Turkey.

“This is a vast and complex region that demands creative thinking, proven results and strong relationships. Yasemin has delivered that throughout her career," said Sachin Mehra, Chief Business Officer, Mastercard.

Bedir joined Mastercard in 2007, and has served in different positions including as General Manager of the company’s Turkey and Azerbaijan activities before overseeing community institution and processor relationships in North America for nearly five years. Most recently, Bedir served as Division President for Eastern Europe for four years.

In the UAE-based role, Bedir will oversee the strategy, direction and overall success of all aspects of Mastercard’s operations across the region through its partnerships with retailers, fintechs, financial institutions, governments and businesses.