
Lead image for For businesses, only purpose must guide technology rollout.
The biggest mistake businesses make is believing that technology is an end in itself. Without it being purpose-led, there is no true value.
History is littered with examples of groundbreaking innovations that failed to gain traction and simple ideas that transformed industries.
The difference was whether the innovation solved a real problem, met a genuine need and created meaningful value for people.
As businesses rush to embrace artificial intelligence, automation, drones and other technologies, that distinction has never been more important.
Consider a knife. In the hands of a surgeon, it can save a life; in the hands of a chef, it can prepare a meal; in the wrong hands, it can cause harm. The knife itself is neither good nor bad. The impact of technology is determined not by the intentions, systems and people behind it.
Across boardrooms, conversations are dominated by AI, automation, drones, robotics and analytics. The pressure to keep up is immense. Organisations that succeed are rarely those that adopt technology first; they are often those that identify the clearest purpose for using it.
Kenya's mobile money revolution offers a lesson. M-Pesa did not succeed because it was technologically superior to every financial innovation of the time. It succeeded because it solved a problem millions of people faced and addressed a real need.
The story is no different in healthcare. In remote parts of Africa, a shortage of doctors is not always the greatest challenge. Distance is. A patient may be hours away from a hospital, but drones are helping bridge that gap by delivering medicines, blood and vaccines in minutes.